Author
Elena Sokolova
Direct selling compliance writer
Elena writes about the rules that shape how direct sellers talk about their business, including income claims, social media posts, and record keeping. She explains the guidance in plain terms and always points readers to the primary sources.
Articles by Elena Sokolova
Direct sellingDirect Selling Customer Retention: Keeping Buyers After the First Order
The second order is where a customer relationship really starts, and this simple, respectful system helps you earn it without being pushy.
Direct sellingFTC Income Claims in Direct Selling: What to Avoid Saying
A plain guide to what counts as an income claim, why lifestyle posts can cross the line, and how to describe your business safely.
Prala
Run the business, not the busywork.
Prala keeps your leads, follow-up, funnels and content in one place, so the routine you just read about does not depend on you remembering it.
See pricing or start free