Running an affiliate business, in practice.
Guides on the tools worth paying for, where leads actually come from, what to automate, and where AI genuinely helps. Written for people doing the work, not for a search engine.
Tools & the stack
What to run, what to consolidate, and what it all costs.
3 articles
Lead generation
Where leads actually come from, and how to capture them.
2 articles
Saving time
Automating the follow-up and admin that eat the week.
2 articles
Growth
Pipeline discipline, measurement, and scaling past yourself.
2 articles
AI
Where AI genuinely moves the needle, and where it does not.
2 articles
Latest
Affiliate Lead Generation: Where Leads Actually Come From
The unglamorous truth about affiliate lead sources, why tracking origin matters more than volume, and what to fix first.
Building a Funnel That Feeds Your Pipeline
Most affiliate funnels are built as a sequence of pages when the useful question is what enters the pipeline and in what state.
Running an Affiliate Pipeline That Actually Closes
Pipeline stages, the two numbers worth watching, and why most affiliate pipelines are a list of names rather than a working system.
What an Affiliate Marketing Software Stack Really Costs
A line-by-line look at what the usual eight-product stack costs, where the money leaks, and what consolidating actually saves.
Affiliate Marketing Tools: What You Actually Need in 2026
A working list of the tools an affiliate business genuinely needs, what each one is for, and which ones most people are paying for twice.
AI for Affiliate Marketing: What It Is Actually Good At
A specific account of which jobs in an affiliate business AI does well, which it does badly, and how to tell before you build on it.
AI Lead Generation for Affiliate Marketers
What AI changes about finding and converting leads, what it does not, and the difference between a useful assistant and an expensive spam machine.
How to Automate Follow-Up Without Sounding Automated
Automated follow-up fails when it is obviously automated. What to trigger on, what to say, and where a human still has to show up.
Prala Radar → — short briefs on what is changing.
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