Author
Tomasz Kowalski
Affiliate marketing analyst
Tomasz writes for affiliate marketers who want to understand where their traffic and leads come from. He looks at tracking, offer fit, and the tools that keep a one-person operation tidy.
Articles by Tomasz Kowalski
Lead generationAffiliate Lead Generation: Where Leads Actually Come From
The unglamorous truth about affiliate lead sources, why tracking origin matters more than volume, and what to fix first.
Tools & the stackThe Lean Sales Tech Stack for Small Business: What to Keep and What to Cut
A step by step way to audit your sales tools, find the overlap, weigh switching costs and keep only the tools that earn their place.
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