Ask someone running an affiliate business where their week went and the answer is almost never "selling". It went on chasing replies, rescheduling calls, copying details between tools, and rewriting the same first message for the ninth time.
Automation has a bad name here because most of it is obvious. The goal is not to sound like a robot faster — it is to stop doing by hand the things that never needed a human in the first place, so the parts that do get your attention.