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Lead generation

Lead generation

Where leads actually come from when you are doing this yourself, and how to stop losing the ones you already have.

The honest answer to "where do leads come from" is rarely the exciting one. For most affiliate businesses it is a handful of repeatable sources — a link in a bio, a form on a page, a conversation that got followed up — not a growth hack.

What separates people who grow from people who plateau is usually not the number of leads. It is what happens in the seventy-two hours afterwards.

These guides cover capture, funnels, and the unglamorous work of making sure a lead who raised their hand actually hears back.

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